De Beers Lends the Show Stopping Jewelry To The New “Cruella” Film
Jenny Beavan, the costume designer behind Disney’s; Cruella which opened in May 28, 2021 in movie theaters and which can also be seen on Disney + (with premiere access), is no stranger to period films, high jewelry, or the details that enhance character. So when De Beers announced it was providing diamond High Jewelry for Emma Thompson’s character—it seemed a natural fit.
Beavan’s role in the costumes, her previous credits and how De Beers diamonds played a large role in the new Cruella film, which is a take on the Disney classic 101 Dalmatians, set amid 1970s London and the punk rock revolution of the day can be found here
Emma Stone as Cruella de Vil, an aspiring fashion designer and Emma Thompson as Baroness Von Hellman, the villainous owner of a renowned but tired fashion label. Emma Stone’s character turns into the supervillain we have come to know, but in better costumes, which almost seem like a weapon as Cruella becomes more ruthless. Emma Thompson’s Baroness Von Hellman has become an icon of fashion—stylish and a staple of the world she inhabits but has become staid. But it is Baroness Von Hellman’s jewels that set off the costumes and bring them to life—portraying her as a force to be reckoned.
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De Beers High Jewelry diamond Assana necklace in 18K white gold with 37.47 TCW of diamonds worn in the film among others… Phoro courtesy of DE BEERS
